Advertising: In Online Video, Street Cred vs. Quality
AS online video becomes increasingly appealing to Madison Avenue as an advertising medium, a lively debate is under way that has all the intensity of those “Tastes great!” “Less ... Read more
Tag Archives: Web-Original Programming
Condé Nast Introduces Web Series for Its Magazines
Last year, the latest innovation every magazine wanted to release was an iPad edition. This year, it’s online video content. Condé Nast’s Entertainment Group introduced 30 ... Read more
Condé Nast Introduces Web Series for Its Magazines
Last year, the latest innovation every magazine wanted to release was an iPad edition. This year, it’s online video content. Condé Nast’s Entertainment Group introduced 30 ... Read more
Advertising: In the World of Content, Web Follows a Trail Left by TV
IF in real estate, as the saying goes, the three most important things are “location, location, location,” when it comes to wooing viewers and advertisers to online video from television, the ... Read more
Hulu Says Number of Paid Subscribers Has Doubled
Hulu, the online video Web site that has both free and paid services, said Tuesday that it had doubled its number of paying subscribers in the last year, to four million. The announcement comes at ... Read more
Two Classics of the Soaps Are Heading to the Web
On Monday the soap operas “All My Children” and “One Life to Live” will start their second lives, and Jeffrey Kwatinetz and Rich Frank will start to find out if they’re right. ... Read more
‘Saturday Night Live’ Archives Moving to Yahoo
When they were performing on “Saturday Night Live” three decades ago, Al Franken, Bill Murray and Eddie Murphy surely didn’t expect they would ever be streamed on computers and phones. In ... Read more
‘Saturday Night Live’ Archives Moving to Yahoo
When they were performing on “Saturday Night Live” three decades ago, Al Franken, Bill Murray and Eddie Murphy surely didn’t expect they would ever be streamed on computers and phones. In ... Read more
Sylvia Todd, Science Star, Tinkers With the Idea of Growing Up
Sylvia Todd’s desk is not tidy. It’s cluttered with small robots (including a solar-powered grasshopper), motors, wires, resistors, a soldering iron and an array of other gadgets and tools. ... Read more
Online-Only TV Shows Join Fight for Attention
In the television pilot that Cheyenne Jackson taped recently, he played an aggressive young news anchor whose ascendancy threatened an older colleague. It was a fitting metaphor for the industry itself, because ... Read more