AS the television upfronts week for the 2013-14 season concludes on Thursday, the broadcast networks and cable channels that have been presenting their wares to advertisers and agencies are signaling a ... Read more
AT its upfront presentation on Tuesday, Univision continued to promote its dominance of the Hispanic media landscape in the hope of attracting more advertising dollars to the network’s expanding empire. ... Read more
As the major television networks prepare to unveil their new fall lineups in New York this week, they face threats from seemingly every corner. Prime-time ratings for the Big Four broadcasters ... Read more
Madison Avenue is learning a painful lesson: cutting edge advertising can slice both ways. Some of the biggest names in marketing, including Ford Motor, General Motors, Hyundai Motor, Reebok and ... Read more
IMAGINE that a heavyweight championship fight was preceded by three months of preliminary bouts. Wouldn’t everyone be punchy by the time the big event arrived? So it seems on Madison Avenue ... Read more
This interview with David Steinberg, chief executive of XL Marketing, a digital marketing company in New York, was conducted and condensed by Adam Bryant. Q. You’ve started several ... Read more
GE CAPITAL this week is embarking on an elaborate advertising campaign with Slate.com featuring a six-month roadshow across the United States meant to stimulate its lending to midsize businesses. ... Read more
NEARLY three in four American men over 19 are overweight, so it should come as no surprise that most men shopping at big-and-tall stores are of average height but considerable girth. Marketing for such stores, ... Read more
LOS ANGELES — Forget zombies. The data crunchers are invading Hollywood. The same kind of numbers analysis that has reshaped areas like politics and online marketing is increasingly being ... Read more
The Washington Post Company on Friday reported a sharp decline in profit in the first quarter of the year, largely from losses in its newspaper and education divisions. Net income was $4.7 ... Read more